CIRCULAR ECONOMY: ReLondon Grant 2022
Collaboration: Yeena Yoon Studio X Covett Luxury
Covett and Circularity
For jeweller Yeena Yoon, sustainability is at top of mind when she is designing new pieces. "I do feel responsible for the way I create things using natural resources.", says Yoon. Her hope is that by working with high-quality materials she can extend the life of her fine jewellery for generations.
When Yoon learned about the ReLondon initiative providing circular economy grants, she had a brainstorm to apply for a grant to take her care for production and marry it with Covett's subscription service, which would mean her jewellery would have increased utilisation per circular economy ethos. Yeena won the grant based on her partnership with Covett and we are proud to join her in this foray into improving the circularity of her fine jewellery.
We think of Covett as both a sharing economy and a circular economy business. When an organisation like ReLondon, whose mission is to work with London’s small and- medium-sized businesses to transform the way they do business, translating circular economy principles into business opportunities, provides a grant based on our subscription model, our vision is validated.
Meet the Jeweller
"Mostly through my small action, I hope to create a positive influence on the jewellery industry as a whole."
~Yeena Yoon
Fine Jewellery Designer
Many people ask the question,
"What is circularity in fashion?"
According to Common Objective, a network that supports successful, sustainable business, a circular fashion industry is one in which waste and pollution are designed out, products and materials are kept in use for as long as possible, including through reusing and recycling, and where natural systems are regenerated.
Covett's focus on circularity is one of use; we add shared ownership as a way to increase asset utilisation. Our services include repair and resale of shares. We even have the capability to redesign through our jewellery partners, like Yeena.